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B-to-C EventsThe Brief: Snack Squads and Life-size Doll Houses
This week’s hot takes on hot topics in experiential marketing cover curly creations, mobile snack squads and life-size doll houses.
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B-to-B EventsInside Bloomberg Green Festival: Q&A with Jessica Webber, Global Head of Bloomberg Live
The inaugural Bloomberg Green Festival took place July 10-13 in Seattle with a full schedule of indoor and outdoor sessions and events focused on putting forward actions and solutions for a greener future. More than 13,000 participants came through the Seattle Center campus and joined the festival’s community programs, exceeding Bloomberg’s attendance goals.
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B-to-C EventsWalmart Taps into the BookTok Community with a Spicy Summer Soirée for Influencers
“Spicy books” are all over TikTok right now, and Walmart jumped on the trend by launching a “Spicy Summer” campaign to show consumers and BookTok followers that the brand is a go-to destination for the summer’s hottest books.
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B-to-C EventsThe Brief: Sweet Escapes and Symphonies of Spirits
This week’s hot takes on hot topics in experiential marketing cover drama-free mobile tours, beach club bronzing and Banana-Versaries.
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B-to-C EventsHow Oatly Crashed a Capitol Hill Ice Cream Party with a ‘Dairy Deprogramming Zone’
The oat milk brand activated a sampling experience in Washington, D.C., across the street from the annual IDFA Capitol Hill Ice Cream Party, parking its own bright yellow ice cream truck with a huge inflatable ice cream cone on top to serve curious passersby Oatly Soft Serve and climate impact facts.