Juanita Chavarro Arias

Your monthly event sustainability update The Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. It’s leading event marketers across the industry to scrutinize swag (one marketer told us recently they […]

Propel Fitness Water’s long-standing focus on the fitness space has taken a hyper-local turn with the “Propel Your City Project,” a community event program launched this summer that is offering free exercise classes for consumers in Atlanta, Detroit, Houston and Los Angeles.

To promote its recently launched Shipt Student Membership and same-day delivery services discount, the retail tech brand hit college campuses in the Southeast with teams of brand ambassadors and the Shopper Chopper—a larger-than-life shopping cart with seating for six that made deliveries to residential halls around The University of Alabama and other tour stops.

The BÉIS Hotel pop-up offered travel-themed photo ops, engagements and product showcases, touching down for several weeks in L.A., Vancouver and Dallas.

Stanley welcomed more than 3,000 consumers to its indoor/outdoor Summer of Color three-day pop-up in Venice Beach that showcased its best-selling products and introduced summer-inspired colorways.