Juanita Chavarro Arias

When Hulu was developing the marketing campaign for its new drama series “Black Cake,” a partnership strategy with local businesses in major markets was key to driving awareness among target audiences. The local businesses not only allowed the brand to reach loyal customers in person at cafes and bakeries, they helped expand its social reach, […]

For the event marketing campaign and premiere of its new series, “Black Cake”—about a complex, multigenerational family, set in the Caribbean—Hulu turned to local business collaborations and screenings to bring to life the story through taste and exclusive experiences.

Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years. At the tech brand, she moved from event manager to director-global events before becoming an event executive. […]

Fourteen years in the making, Google released its “Inclusive Event Design Guide” last fall to support event professionals in creating in-person, virtual and hybrid programs that are inclusive and accessible for all attendees.

West Texas-native Katie Beal Brown, founder and ceo of Lone River Beverage Co., is focused on bringing a taste of the modern American West to new markets across the U.S.