Author archive for Juanita Chavarro Arias

September 12, 2024

Field Report: Top 10 Beachy Booth Builds that Made Waves at Surf Expo

As the Florida heat was raging outside, Surf Expo brought cool, beachy vibes from the watersports and coastal lifestyle industries to Orlando’s Orange County Convention Center (OCCC), Sept. 5-7. More than 6,000 qualified buyers from global retailers explored 650-plus exhibitor booths that showcased products from surf, beach and resort categories, ranging from swimsuits and sportswear...

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September 5, 2024

Five Brands Hitting the Road this Fall with College Campus Pop-ups and Tours

College campuses have always served as fertile grounds for brand engagement with highly concentrated and centralized young consumers and plenty of real estate to choose from. But today, they’re also fueling commerce on the go and social media content, while inspiring brands to test clever, tour-ready experiential activations. Whether they have a new membership program...

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