Author archive for Juanita Chavarro Arias

March 1, 2024

SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. While the annual festival and conference is set to premiere highly anticipated films, present celebrity-led keynotes, and offer leading professional development for creatives and marketers, brands are preparing to capitalize on earned media and influencer buzz....

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February 26, 2024

Q&A: Verizon’s VP-Sponsorships Talks NHL Partnership, Enhanced Fan Experiences

With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb. 15, continuing the brand’s role as the league’s Official 5G Partner, Official Wireless Services Partner and Official Mobile Edge Computing Partner in the U.S. Additionally, as an Official Technology Partner for the NHL, Verizon will deploy...

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February 21, 2024

Super Bowl LVIII: How Paramount Took Over a Block of the Las Vegas Strip

With so many brands competing for fans’ attention on the ground during Super Bowl LVIII, Paramount stopped traffic with the biggest installation on the Las Vegas Strip. Paramount’s Expedition Vegas took over a block in front The Mirage with an expansive, content-driven activation open to the public, Feb. 8-11.

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