Author archive for Event Marketer
Multiculti Marketing: Allstate’s Relationship With NASCAR Program Evolves
Allstate is expanding its involvement in NASCAR’s Drive for Diversity effort. This is its third year supporting the program which seeks to develop minority and female drivers and crew members. and this time around it plans to leverage its other NASCAR activities to support it. Among the changes to the program? Allstate is sponsoring driver Jesus...
Big Plans: L.L. Bean To Create Outdoor Adventure Center
Retailer L.L. Bean is taking the brand experience outside of its stores with plans to develop a 700-acre outdoor adventure center in Freeport ME about a mile from its flagship store. The company acknowledged preliminary plans after the Portland Press Herald obtained a confidential document to hotel development companies describing the project. Plans call for a...
BarCardz.com Takes on MySpace and Facebook by Leveraging Live Events
New social networking site BarCardz.com takes on MySpace and Facebook by leveraging live events Young people will tell you—MySpace and Facebook would be way cooler if it weren’t for spam unsolicited invites and pervs.
Mobile Marketing: L’Bel Paris Takes Spa Experience On The Road
Beauty company L’Bel Paris is kicking off its debut in the U.S. with an event tour that’s bringing a mobile spa to 100-plus locations in California through December.