Author archive for Event Marketer
Wachovia Sponsors American Legacy Tour
Wachovia Bank is teaming up with Greater Philadelphia Tourism and PBS to sponsor American Legacy magazine’s mobile tour during Black History Month.
Zyrtec Brings Springtime to Central Park in January
On Jan. 24 allergy drug Zyrtec became available nationwide without a prescription. To mark the occasion in a primary market Zyrtec turned a frigid four days in January (Jan. 24-Jan. 27) into an immersive springtime stroll through New York City’s Central Park. The 8 100-square-foot Spring Wonderland Dome invited families to park their strollers grab...
Wachovia Gives Consumers a Crack at Thousands in Cold Hard Cash
To promote its Way2Save high interest savings plan Wachovia last week hit the road with a 12-city tour that gives consumers a chance to win $2 000. The bank’s Way2Save Challenge Tour features a three-story high 26-foot-deep money booth in which contestants get a chance to grab as much play money as possible.
Soft Scrub Cleans Up on Dancing With The Stars Tour
Soft Scrub recently wrapped a 38-city tour as a sponsor of the Dancing with the Stars tour which ended its winter segment this month and kicks off again in June.