Author archive for Event Marketer
SXSW 2017 Video Tour: Scenes From Downtown Austin
While the East Coast was busy braving Winter Storm Stella, EM was fortunate enough to be in sunny downtown Austin checking out the interactive portion of this year’s South by Southwest Conference and Festivals (March 10-19).
Case Study: Morningstar’s Success Story
How Morningstar transformed its events management to reflect its position as a tech-savvy thought leader…
Inside the Sales Meeting of the Future
They’re getting shorter. Edgier. Digital. They’re incorporating b-to-c experiences, taking cues from the entertainment industry. And thanks to multigenerational influences, from millennials on up (with Gen Z just around the corner), they’re feeling more co-created, personalized and shareable. We’re talking about the sales meeting of the future, no longer your typical sit-down ballroom centric experience…
Moderne Communications Announces Rebrand, New Divisions
Moderne Communications announces its rebrand as the “No Boundaries Experiential Marketing Agency”…