Author archive for Event Marketer
Experiential In… Seattle
It’s the home of (really good) coffee, salty dogs and the Space Needle. And Mt. Rainier looms in the distance as a constant reminder that in the Northwest, big mountains, and equally big inspiration, lies at your doorstep.
Fab 50 2016: Dwell Time Tips
The way trade show attendees navigate booth spaces isn’t what it used to be. Fabricators are altering the way they view dwell time and the customer journey. Here, three tips for improving the in-booth experience.
The Attendee Journey: Creating Relevant Meaningful Experiences
In this episode of EM All Access, we discuss how creating the best experiences requires relevant, meaningful paths and journeys attendees take as they progress through an event.
Fab 50 2016: Three Insights on the Ever-Shrinking Timeline
Deadlines have always been a cumbersome part of the fabrication process, but with today’s high-demand requests and condensed timelines, exhibitors are feeling the squeeze more than ever. Three perspectives from pros in the trenches on how time constraints are impacting the industry.