Author archive for Event Marketer
HBO Promotes NYC Store with Wandering Carolers
HBO holiday helpers hit New York City’s most touristy spots to create buzz for its store on 42nd Street – and spread some holiday cheer.The company tapped Broadway singers and actors to execute the grassroots effort. The tune? An HBO-centric take on a Christmas classic created by changing the lyrics to include some of the...
Honest Tea Steps Up Efforts To Support Wider Distribution
As part of a strategy to become more accessible and reach a broader audience Honest Tea in May will launch a yearlong 10-city guerrilla sampling tour. In addition a partnership with Jamis bikes will allow the brand to give away 1 000 bikes in random drawings as part of a retail and online sweepstakes that...
Levi’s Drives Traffic To New NYC Store
Levi’s is building excitement for the grand opening of its fourth New York City location this time in Times Square by commissioning 3-D sidewalk chalk artist Julian Beever to create an original piece of art for the event.“The Levi’s brand is loved by many different communities out there—and Julian’s artwork is very participatory and about...
Slurpee Rocks with Guitar Hero
7-Eleven and Activision have partnered with Coca-Cola and Microsoft in a marketing blitz to promote the new Full Throttle Frozen Blast Slurpee drink and to generate interest for Activision’s new game Guitar Hero: Aerosmith which will hit retailers in June. The integrated program includes online and radio contests grassroots events and traveling street teams all...