Author archive for Event Marketer
Wells Fargo Connects In Movie Theaters
Wells Fargo Home Mortgage a division of Wells Fargo Bank last month reached thousands of real estate professionals in 29 markets via a live simulcast held in 50 multiplex movie theaters. The simulcast launched the company’s 2008 outreach to consumers and focused on first-time home buyers low- to moderate-income and multicultural consumers with key messages...
Illy Pushes Buttons in NYC
Coffee company illy is connecting with consumers this month through an innovative pop-up space on display in New York City. The Push Button House designed by artist/architect Adam Kalkin is built within an industrial shipping container. Within minutes—and at the push of a button—the shipping container can open out onto a five-room home with kitchen...
Burger King Puts NFL Fans in the Hot Seat
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Bloom Supermarkets Stages Faux Protests To Save Ousted Muffin Bottoms
Bloom grocery stores raised a ruckus in one of its newest markets last month when it discontinued its Bloomberry Jumbo Muffins and introduced its replacement product Bloomberry Muffin Tops.