Author archive for Event Marketer
Special Report: Super Bowl 50
Super Bowl 50 may have taken place, officially, at Levi’s Stadium in Santa Clara, but for football fans and brands, San Francisco was ground zero for experiential before the big game.
EM All Access: Inside UFC’s RFID-Driven Sin City Takeover
In this episode of EM All Access, VP Global Brand Marketing Jessica Roosli takes you inside UFCs epic Sin City takeover.
EM All Access: IBM’s Tips for Smarter Social
In this episode of EM All Access, IBM Program Director, Global Events Erin McElroy talks about the power of “visualizing” social media at events.