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Partner Content
Having a Heart: Making an Impact for Your Brand with Cause Marketing
More brands are teaming up with nonprofit organizations or causes…
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B-to-C Events
Storytelling, Design and Tech: Six Experiential Trends from the 2018 New York International Auto Show
From safety and security to innovation and design, the auto brands at the 2018 New York International Auto Show, March 30 through April 8, at the Javits Center in Manhattan, had plenty of stories to tell about their latest offerings. To engage consumers in those stories, they leveraged immersive technology, social media scavenger hunts and […]
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Partner Content
Case Study of the Week: Inside the Dreamforce Trailblazer Campground
Customer Success Expo at Salesforce Dreamforce consists of six “trailblazer campground” showcases…
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Awards
2018 Ex Awards Finalists Unveiled… Winners to be Announced May 14
The editors of Event Marketer announce the 2018 Ex Awards finalists, the event marketers who represent the most innovative brands and agencies in the industry, and the best experiential campaigns around the globe. Entries this year broke all previous records—more than 1,000 were received and scoring included more tie-breaker moments than ever before. As one judge put […]
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B-to-C Events
SXSW 2018: Brand Experiences From Austin’s Flagship Event
Each spring, the famously “weird” city of Austin gets just a little bit weirder thanks to creatives from around the globe who descend on Texas for the South by Southwest Conference & Festivals (this year, March 9-18). For two weeks, visitors line up to get a glimpse of the latest innovations in film, tech and music. But over […]




