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B-to-C EventsWinners List Unveiled: Results From the 2018 Ex Awards
The world’s largest recognition program for experiential marketing Congratulations to the winners of the 2018 Ex Awards across all 24 categories, spanning every type of brand experience. Winners were announced live during a dinner gala often referred to as the event industry’s own “Golden Globes,” held on the first evening of the Experiential Marketing Summit, May 14, at […]
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B-to-C EventsCoachella 2018: Experiential Marketing in the Desert
Festival season is upon us and kicking it off in style was the Coachella Valley Music and Arts Festival, which continues to serve as a breeding ground for compelling brand activations and events. Taking place in Indio, CA, over two weekends, this year April 13-15 and April 20-22, the event once again attracted droves of […]
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Partner ContentHaving a Heart: Making an Impact for Your Brand with Cause Marketing
More brands are teaming up with nonprofit organizations or causes…
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B-to-C EventsStorytelling, Design and Tech: Six Experiential Trends from the 2018 New York International Auto Show
From safety and security to innovation and design, the auto brands at the 2018 New York International Auto Show, March 30 through April 8, at the Javits Center in Manhattan, had plenty of stories to tell about their latest offerings. To engage consumers in those stories, they leveraged immersive technology, social media scavenger hunts and […]
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Partner ContentCase Study of the Week: Inside the Dreamforce Trailblazer Campground
Customer Success Expo at Salesforce Dreamforce consists of six “trailblazer campground” showcases…