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B-to-C EventsCoachella 2018: Experiential Marketing in the Desert
Festival season is upon us and kicking it off in style was the Coachella Valley Music and Arts Festival, which continues to serve as a breeding ground for compelling brand activations and events. Taking place in Indio, CA, over two weekends, this year April 13-15 and April 20-22, the event once again attracted droves of […]
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Partner ContentHaving a Heart: Making an Impact for Your Brand with Cause Marketing
More brands are teaming up with nonprofit organizations or causes…
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B-to-C EventsStorytelling, Design and Tech: Six Experiential Trends from the 2018 New York International Auto Show
From safety and security to innovation and design, the auto brands at the 2018 New York International Auto Show, March 30 through April 8, at the Javits Center in Manhattan, had plenty of stories to tell about their latest offerings. To engage consumers in those stories, they leveraged immersive technology, social media scavenger hunts and […]
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Partner ContentCase Study of the Week: Inside the Dreamforce Trailblazer Campground
Customer Success Expo at Salesforce Dreamforce consists of six “trailblazer campground” showcases…
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Awards2018 Ex Awards Finalists Unveiled… Winners to be Announced May 14
The editors of Event Marketer announce the 2018 Ex Awards finalists, the event marketers who represent the most innovative brands and agencies in the industry, and the best experiential campaigns around the globe. Entries this year broke all previous records—more than 1,000 were received and scoring included more tie-breaker moments than ever before. As one judge put […]