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Partner Content
Mobile Vehicles: Customization is the Name of the Game
Creating a fully branded, totally controlled mobile environment to fit your specific needs
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B-to-C Events
The Secret to Experiential: Amplifying the Five Senses
When performers take the stage at Coachella, you can expect buzz, exhilaration and plenty of applause. But it won’t all be coming from the audience. Marketers for global sponsors such as adidas, American Express, BMW, Heineken, HP and Peet’s Cold Brew will have spent many late nights meticulously shaping unique experiences for festivalgoers, hoping to […]
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Partner Content
Technology in Soccer: How Augmented Reality is Enhancing Both Fans’ and Advertisers’ Experience
With FIFA World Cup just around the corner, sports event marketers are back on the pitch thinking of new strategies and introducing new tricks to engage the ever-growing audience. With soccer being a huge business, its sponsorship has long become indeed global, both for teams and leagues, with prominent events broadcasted in even the most […]
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B-to-C Events
EMS 2018: What You Missed On Day Three
You know how we do it at EMS… we finish strong. Day three of EMS at the Marriott Marquis in San Francisco was jam-packed as ever with experiential insights, including fireside chats from Dell and EA Sports, two master classes, speed briefings and 28 total sessions, all wrapped with a closing general session on industry […]
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B-to-C Events
EMS 2018: What You Missed On Day Two
Day two of EMS in San Francisco began with the 5K run at 6:30 a.m. for the early risers who like to combine networking with fitness. If you partied too much at the Ex Awards the night before, you had until 9 a.m. to gear up for the first general session at the Warfield Theatre. […]




