Author archive for Event Marketer
National Feature: Helios Virtual Reality Program Covered in USA Today
San Francisco-based Helios Interactive’s VR Experience covered in national feature on U.S. Navy…
Tech Case Study: AIMIA’s Best-in-Class Event Mobile App
How one mobile event app allows AIMIA to communicate the most up-to-date information with attendees…
Inside ‘Intelligent Events’: Measurement, Wearables and Personalization
In this, the Internet of Things era of smartphones, smart homes, smart cars and smart everything, event marketing has gotten smarter, too. Savvy event marketers of all stripes, from automotive to retail, banking to beverage, are incorporating virtual reality, biometrics, wearables and more into engagements. The result: events that are more personal, measurable and relevant...