Buick Engages Female Car Buyers with Inspiring Content and Support for Athletes
For more than a decade, Buick has leveraged a strategic NCAA sponsorship to shift young…
Experiential in Color 2022: Sharing Diverse Perspectives
In our second annual Experiential in Color program, we talk with 16 rising stars across…
Q&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse
A social-first marketing philosophy is easy to envision but a lot harder to execute. But…
Twitter Cuts Stage Time and Focuses on Interactive Vignettes to ‘Dimensionalize’ its NewFronts Strategy
Twitter’s positioning as the go-to platform for discovering “what’s happening” in the world has never…
How Barone Fini’s New Wine Label Helped a Sampling Campaign Take Flight
Italian wine brand Barone Fini’s Pinot Grigio: Valdadige is a best-seller, but with the launch…
At Ulta’s Leadership Conference, Paul Mitchell Leans on AR to Tell a Sustainability Story
Ulta’s annual Beauty Field Leadership Conference presents sponsors with a prime opportunity to get their…
MyFitnessPal Hosts a ‘Joyful’ Mini Conference for Influencers Focused on Gut Health
If you asked the average American for their thoughts on the MyFitnessPal app, chances are,…
How Showtime Transformed Luxury Hotel Suites into Experiential Tributes to Three First Ladies
When it comes to activating in the crowded entertainment space, it takes a particularly remarkable…
HBO Max Offers Three Insights on Mastering Modern Brand Partnerships
Formulating highly-curated partnerships has become an effective way for brands to expand reach and get…
Audio-centric Activations: Five Strategies Worth a Listen
Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric…