Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin
Coke’s roots in music run deep, from countless festival sponsorships and partnerships with legendary artists…
Monthly Pulse Survey Results: Event Measurement
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in August to…
Why Claritin Invited Consumers to Race Go-karts with Allergy Sufferer Frankie Muniz
Operating heavy machinery while on certain medications is a huge no-no, so Bayer wanted to…
Sonic Builds an ‘Oasis’ at Bonnaroo with Custom Slushes and Mini Golf
Sonic Drive-in’s brand purpose is to add a “little oasis to your daily routine,” and…
Liquid I.V.’s Remix Station at Bonnaroo Gives Festivalgoers Their 10 Seconds of Fame
Between travel, heat, dancing and imbibing, dehydration is a very real challenge for music festivalgoers.…
Podcast: Launch Stories—Creating an Event for an Industry
Creating an event for the industry, as opposed to only your customers, is a power…
Attendees Step Inside a ‘Barbie’ Dreamscape at the Film’s L.A. Premiere and Afterparty
If your cheeks haven’t flushed with “Barbie” fever this summer, you’re in the minority. The…
Employee Engagement: Six Tips for Building Experiences That Deliver Emotional ROI
Industries across the board are grappling with rising overheads and shrinking budgets, but there’s one…
Sports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports
The phrase “a rising tide lifts all boats” isn’t often associated with competing brands. But when…
VidCon 2023 Attendees Connect and Get Crafty at Meta’s Instagram Creator Lounge
Meta encouraged VidCon 2023 attendees to connect and get creative at its Instagram Featured Creator…