Physical Recreations, Digital Engagements Power USAA’s Army-Navy Game Activation
As the presenting sponsor of the Army-Navy football game since 2009, USAA never approaches each…
Reddit’s CES Experience Immerses Brands in its Early-adopter Audiences
With more than 100,000 active communities and 13 billion posts and comments, Reddit is a…
Anti-romance Swag Swaps and Digital Love Notes: Add These Ideas to Your Valentine’s Day Activation
If you’re activating around Valentine’s Day this year, there’s still time to steal a few…
Fiery Flavors and Upcycled Fare: Inside 2023’s Top Culinary Trends
Culinary forecasts from the National Restaurant Association and McCormick are fresh out of the oven…
Six Brands Share Event Budget Tips for 2023
Event marketers today are grappling with the rising cost of event services, extensive shipping delays…
Four Experience Design Trends We Spotted During Miami Art Week
Don’t ask us to explain it, but mushroom installations permeated more than one event footprint…
From Staffing to Shipping, Event Leaders Share Their Perspectives on Recent Industry Pain Points
Event marketers are between a rock and a hard place—perhaps, marble and cement. As the…
How Visit Savannah Broke a Single-day Foot Traffic Record in New York City
Savannah, Georgia—known for its lush greenery, historic architecture, ghost tours and coastal cuisine—came to life…
Season’s Greetings: Inside Six Experiential Holiday Campaigns
It’s that time of year. You’ve likely checked your gift list twice, have had your…
Clearing the Air: Expert Insights on the SEC Climate Rule and Attendees’ Evolving Perceptions
Sustainable event strategist Marley Finnegan sheds light on emissions and the SEC’s proposed climate risk…