Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show
From tires screeching on test tracks to serene booths boasting naturescapes, brand experiences at the…
At SXSW, Paramount+ Creates a Mountain of Content at ‘The Lodge’
Contrasting Austin’s sunny spring weather, Paramount+ breezed in to SXSW 2023 with a cozy slope-side…
Experiential In… San Antonio
This month, we’re hitching a ride to San Antonio, home to the Alamo, stunning natural…
SXSW 2023: Seven Brands that Gave Attendees a Taste of their Products
With hundreds of events and activations taking place throughout Austin over the 10-day SXSW 2023,…
Monthly Pulse Survey Results: Artificial Intelligence in Events
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in March…
Sports Sponsorship Update, Part 1: On Partnerships, Personalization and Activating with Intention
The post-pandemic sports sponsorship landscape is a whole new ball game. There are new audiences…
‘Marie Antoinette’-inspired Makeup and Hair Glow-ups Drive Buzz for PBS’s New Show
France’s last queen, Marie Antoinette—known for her style, excess and scandal—is the focus of PBS’s…
Sports Sponsorship Update, Part 3: What Brands Need to Know About Pickleball
Chances are, you’ve heard pickleball brought up in conversation more than once over the last couple…
NBC Sports Replicates an Iconic Golf Hole to Drive Tournament Tune-in
Interest in golf has exploded in recent years, but for some, the luxury sport still…
Guinness’ Kinetic Tile Installation Invites St. Patrick’s Day Revelers to Move for a Cause
St. Patrick’s Day revelers basked in the full-fledged return of holiday shenanigans last month as…