The Brief: Breakup Calculators and Subway Sketches
This week’s hot takes on hot topics in experiential marketing cover Breakup Calculators, subway sketches…
Measuring the Impact of Employee Events
If you’re not measuring the impact of your internal events you’re missing out. Just as…
Guest Column: Best Practices for Measuring Employee Events
In today’s fast-paced and ever-evolving business landscape, internal events are often the unsung heroes of…
2024 SEMA Expo: Exhibit Moments that Smoked the Competition
Tire-burning demos, decked-out vehicles of all kinds and, yes, an electric Ferrari were all part…
Cheetos Challenges Fans to Escape Chester Cheetah’s Cabin Using their ‘Other Hand’
It’s impossible to enjoy Cheetos without getting a little, or a lot, of Cheetle on…
Podcast: Looking Back on the Paris 2024 Olympics and Paralympics, with GMR’s Jeff Handler and Dennis Jenders
The Paris 2024 Olympic and Paralympic Games took the world by storm this summer, and…
How to Create a Micro-experience: Four Tips from Nespresso
When Nespresso transformed an elevator at New York’s One World Trade Center into the stylish,…
Women in Events Special Report: The Big Career Conversation
Our 2024 special report tackles career progression and satisfaction among women in marketing—plus, we unveil…
Anatomy of a Sleepover: Four Takeaways from CBS’s Overnight ‘Tracker’ Events
CBS’s Comfy Blue Sofa Tour has been on the road this fall promoting a slate…
The Brief: Cosmic Luggage and $0 Days
This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage…