How NBCUniversal Engaged Gen Z at VidCon 2019
If there’s one thing marketers understand about members of Gen Z, it’s that they’re not…
Inclusive Events: How Brands are Addressing the Needs of All Attendees
Marketers are taking a more holistic approach to build inclusive environments and actively listen to…
How Hostess Proved its Relevance in Snacking with an Experiential Campaign
There’s a nostalgia-driven love affair consumers have with the Hostess CupCake, but for the celebration…
Emotes, Ballers and Pickaxes: Our Editor Glides into the Fortnite World Cup
It’s no secret that Gen Xers like myself, who never quite took to the video…
Why Sports Properties are Partnering with Data Companies to Enhance the Fan Experience
Sports buffs are demanding more interactive experiences. Key data partnerships are helping sports properties deliver…
Women in Events Week 2019: One week. 20 cities. Unlimited connections.
Ladies, mark your calendars for Women in Events Week, Oct. 21-24—a series of events designed…
We Geeked Out Over These Comic-Con Fan Activations
Comic-Con International: San Diego has come a long way since its humble beginnings in 1970,…
Betting on the Farm: The Best of Bonnaroo 2019
We returned to the Bonnaroo Music & Arts Festival in search of fresh sponsors, experiences…
Five Insights from General Mills on Creating Experiences for Gaming Audiences
Among CPG brands capitalizing on strategic gaming partnerships is General Mills, whose most notable gaming-centric…