How Coffee Candy Brand Kopiko Fueled Gen Z Love (and Rides) in L.A.
Be it the state of the economy or the fact that too fancy a splash…
The Brief: Candy Bars and Fake Workshops
This week’s hot takes on hot topics in experiential marketing cover faux team-building workshops, Launderettes…
Offbeat Raves
Raves aren’t only taking place at underground clubs anymore. They’re taking over unconventional venues, like…
From Mobile Studios to Popcorn: Five Ideas for Upfront Experiences
From its roots as a critical television advertising commitment exercise to, now, a showcase of…
Pinterest Entices Marketers at Cairns Crocodiles with a Colorful Journey through the User Experience
Pinterest has served as presenting sponsor of Cairns Crocodiles, billed as the “Cannes Lions of…
The Brief: Better Halfs and Laundromat Soirees
This week’s hot takes on hot topics in experiential marketing cover Better Halfs, UNO Social…
Crafted for the C-Suite
More b-to-b event marketers are focusing on an additional audience to engage—one that is not…
May 2025: The Brief, Live! News and Trends Commentary
A Monthly Editorial Video Recap: It’s The Brief, Live! Watch as Event Marketer’s Rachel Boucher,…
ILGM Sparks up Community Connection on its Cannabis Home Grow Tour
To cement its transition from online cannabis seed shop to “full-blown consumer brand,” I Love…
Uber Brings to Life its New Product Features at a Go-Get Exhibit of Interactivity
Uber’s fifth annual Go-Get global product event announced new features coming to the rideshare and…