Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy
This year marked New Orleans’ 11th time hosting the Super Bowl—tying with Miami for the…
The Brief: Nutty Cruisers and Matcha Moments
This week’s hot takes on hot topics in experiential cover Nutty Cruisers, slope-side skincare and…
Event Measurement: EM and EMMC Extend Partnership
Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending…
Company Rock Stars
In the age of influencers, companies are leaning into influence, showcasing their leaders, their people,…
How Non-endemic Brands are Crashing New York Fashion Week
You might say that Goldfish walked so that other outliers could run during New York…
Executive Q&A: Daiya CMO John Kelly Talks Nostalgia Marketing and Dairy-free Sampling
Daiya, a dairy-free cheese foods brand, has put its own spin on FOMO (fear of…
Tanqueray Leans into Experiential with a Traveling Diner and ‘Adult Happy Meals’
In a world often consumed by virality and trends, Tanqueray is sticking to its roots…
How Brands are Making (and Building) Valentine’s Day Connections
Valentine’s Day is right around the corner, and on top of producing special-edition products and…
The Brief: ‘Zero Bodegas’ and Tunnels of Love
This week’s hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero…
Micro-Experiences
Experiential marketing is often billed as big thinking, and thus, big things. But event professionals…