Guest Column: From Greenwashing to Green Wins. Measuring Event Sustainability
In the high-stakes world of experiential marketing, events remain one of the most powerful tools…
Experiential Trend of the Week: Virtual Try-ons
It’s been 30 years since “Clueless” introduced us to Cher’s digitized closet, and millennials are…
CeraVe’s Six-city Birthday Tour Features a Giant Gift Box and Dermatologists
Skincare brand CeraVe is turning 20 and says it’s inviting all of “its friends” to…
Watch The Brief, Live! August 2025 Edition: Experiential News & Ideas
Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital; and Juanita…
From Pancakes to Karaoke, Nine Activations that Struck a Chord at Lollapalooza 2025
Lollapalooza annually takes place during peak music festival season, with this year’s four-day passes selling…
B-to-B Dream Team 2025: Meet Kelsey Schneider
For Kelsey Schneider, experiential marketing has always been a numbers game. From the time she…
The Brief: Soda-Powered Car Washes and Financial Speed Dates
This week’s hot takes on hot topics in experiential marketing cover Evolution Fresh’s Soda-Powered Car…
Five Lessons from CollegeVine’s AI-powered Vineyard Summit in Chicago
In the world of higher education, AI is typically applied to learning and development initiatives,…
How Nokia Created a Midsummer Forest for its Booth at DTW Ignite
At the Digital Transformation World (DTW) Ignite, which took place in Copenhagen this June, Nokia…
Partner Perspectives: How to Make a 10×10 Trade Show Booth Successful
It’s hard to wow with a roll-up and a tablecloth, yet small booths, the basic…