Espolòn Tequila Launches a New Premium Product with a ‘Crystal-Clear’ Pop-up Experience
In Mexico, cenotes are natural wonders—sinkholes among age-old caves with crystal-clear waters where adventurers can…
Yahoo’s Global ‘Let’s Glow’ Campaign Supports Year-round Efforts to Celebrate the LGBTQ+ Community
It takes more than a one-and-done activation for a brand to form an authentic relationship…
Everything We Experienced at the Second Annual SEPHORiA Virtual House of Beauty
Even as the live events industry roars back to life, Sephora says its customers continue…
Metaverse Q&A: State Farm and iHeartMedia Weigh in on Their New Roblox Activation
Consumers may not initially equate live music, gaming and the metaverse with an insurance brand—but…
New York Fashion Week: Bose Uses Sensorial Touchpoints to Bring its ‘Sound is Power’ Mantra to Life
Bose strutted into New York Fashion Week (NYFW) with a new “Sound is Power” mantra…
Benefit Cosmetics Shares 10 Tips for a Lucrative Influencer Event
Influencer partnerships are fundamental to Benefit Cosmetics’ marketing strategy, so when the brand transported a…
FOX Leans on Fandom Strategies and Transactions with a ‘Monarch’ Series Pop-up
Kicking off with original song “American Cowgirl,” bedazzled cowboy hats and plenty of multigenerational family…
The Secret Sauce for These CPG Brands? Quirky Culinary Events
There’s been a recent uptick in experiential culinary programs, but we’re not talking about your…
Four Ways Campari Took a Values-driven Approach at Tales of the Cocktail
Like a stiff drink, Campari descended on New Orleans for the Tales of the Cocktail…
Five Ways P&G Maximizes its Long-running Presence at Essence Festival
Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction…