Zyrtec Brings Springtime to Central Park in January

B-to-C Events
Posted on January 28, 2010 by Event Marketer

On Jan. 24 allergy drug Zyrtec became available nationwide without a prescription. To mark the occasion in a primary market Zyrtec turned a frigid four days in January (Jan. 24-Jan. 27) into an immersive…

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