Zippo’s summer brand activation, “Zippo Encore,” integrates music, a sweepstakes, giveaways, social media and online marketing with retail sales—all of which are totally relevant to its target…
Zippo’s summer brand activation, “Zippo Encore,” integrates music, a sweepstakes, giveaways, social media and online marketing with retail sales—all of which are totally relevant to its target…
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