Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion.
Keri Ibbitson, Director-Scientific Engagements and Events, Danaher
The one thing you look for at any event you attend.
A friendly face—i.e., community!
If you could change something about the industry, what would it be?
Normalize self-care. Managing events can be high pressure and high stress. It’s important to find a balance that serves you.
The most important skill an event marketer should have today.
Being native with multiple technologies. Whether it’s AI, understanding CRMs or the newest project management tools, knowing how to use these things efficiently will save you time.
Something you’d tell your younger self at the start of your career.
Feedback doesn’t have to be scary. It’s a gift; embrace it, reflect and keep moving.
Best way to boost confidence before a meeting or event.
A good hype song in the morning while sipping a coffee can do wonders.
Your favorite female role model and why.
My mom. She did it all. Worked as a nurse while being a wife, mother, sister and daughter.
Must-have item in your carry-on bag only an event marketer would appreciate.
A battery pack that can charge three devices at once to full capacity.
Complete this sentence: Artificial intelligence in events is…
…already here.
Plants, pets or kids?
All three.
If not home or traveling, where would we find you?
Probably on a beach walking my dogs.
Featured image credit: iStock/Tufan
