Technology’s Impact On The Brand Experience B-to-C Events Posted on May 6, 2010 by Alicia Dietsch, vp-marketing at AT&T, detailed in her keynote Wednesday the ways in which live and digital experiences are making it possible (Rethink Possible is the company slogan) to tell… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles How Disney+ Transformed an L.A. Thrift Store into a Y2K Throwback The Brief: Cheesesteak Races and ‘ColdplayGate’ Experiential Marketing Trend of the Week: Sweet Shops Watch The Brief, Live! September 2025 Edition: Experiential News & Ideas