Tapping Student Networks

B-to-C Events
Posted on January 28, 2010 by Jessica Heasley

State school sporting events have long been the venues of choice for marketers looking to make connections with coveted college student populations local fans and tightly-knit alumni networks. But the…

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Jessica Heasley
Posted by Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement pra ctices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
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