Samsung, Qdoba and Mekhong Have the Secret B-to-C Events Posted on September 2, 2010 by Sonia Andresson-Nolasco Secrets are irresistible. It’s no surprise then that brands are using them to lure consumers to events. There are secret locations, secret build outs, secret celebrity appearances—you name… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles How Brands are Turning to Events to Engage Baby Boomers Tips For Creating Shareable Influencer Events Cheetos Challenges Fans to Escape Chester Cheetah’s Cabin Using their ‘Other Hand’ Toyota Wall is Belle of the Ball at NAIAS