Samsung, Qdoba and Mekhong Have the Secret B-to-C Events Posted on September 2, 2010 by Sonia Andresson-Nolasco Secrets are irresistible. It’s no surprise then that brands are using them to lure consumers to events. There are secret locations, secret build outs, secret celebrity appearances—you name… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Crowd Safety: How One Nonprofit is Improving Training for Event Profs Globally The 2025 Fab 50: Recognizing the Event Industry’s Top Builders May 2025: The Brief, Live! News and Trends Commentary Sponsors Deliver Dream Courts, Holograms and Ladders at the 2025 Men’s Final Four Tournament