Samsung, Qdoba and Mekhong Have the Secret B-to-C Events Posted on September 2, 2010 by Sonia Andresson-Nolasco Secrets are irresistible. It’s no surprise then that brands are using them to lure consumers to events. There are secret locations, secret build outs, secret celebrity appearances—you name… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles The Brief: Wet Girl Summer and the Order of the Blade The Brief: Dive-In Theaters and Kidney Passes The Brief: Hatching Mascots and Slime Boutiques What’s Your Event Vibe? Inside a Low-key Fujifilm Launch