Samsung, Qdoba and Mekhong Have the Secret B-to-C Events Posted on September 2, 2010 by Sonia Andresson-Nolasco Secrets are irresistible. It’s no surprise then that brands are using them to lure consumers to events. There are secret locations, secret build outs, secret celebrity appearances—you name… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Del Monte Throws Beach Bash in Daytona Beach Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year Women in Events 2023: A 15-Year Retrospective New York Fashion Week: Bose Uses Sensorial Touchpoints to Bring its ‘Sound is Power’ Mantra to Life