Samsung, Qdoba and Mekhong Have the Secret B-to-C Events Posted on September 2, 2010 by Sonia Andresson-Nolasco Secrets are irresistible. It’s no surprise then that brands are using them to lure consumers to events. There are secret locations, secret build outs, secret celebrity appearances—you name… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Armored Trucks Turn Heads and Drive Trial on PepsiCo’s Bottle Lotto Tour Watch The Brief, Live! September 2025 Edition: Experiential News & Ideas The Brief: Coffee Cubes and ‘Showgirl’ Shenanigans Let’s Go Party: Mattel to Debut a ‘Barbie Dream Fest’ Event in 2026