Trending: Event Strategy Insights

Coproduced by Event Marketer and Opus Agency, this rapid-release “speed briefing” will give you all the highlights from the research. Join us to discover:

• The business impact of implementing corporate event strategies
• How event strategy is changing at top companies
• The critical role CMOs play in it all
• Measurement strategies and key metrics informing strategic plans
• And more

This presentation is based on surveys and interviews with a wide cross-section of leading marketing executives in both business-to-business and consumer markets.

• Presenters:
  	Michael Hughes Managing Director, Research and Consulting Event Marketer
  	Kim Kopetz Executive Vice President, Strategy & Marketing Opus Agency

Coproduced with: