B-to-B Events

Three Lessons From Under Armour’s Internal Innovation Event

By
Under Armour Future Show 2015_glove
More than 6,000 submissions are narrowed down each year to the best 10 to 14 ideas that will compete at Future Show.

An open innovation concept like Under Armour’s Future Show isn’t for every company. The annual event, held over two days each October at the athletic apparel and footwear giant’s headquarters in…

More on This Topic

Conferences

Paycom Makes a Loyalty Play at SHRM26

Trade Shows

Swag That Works: The New Rules for Trade Show Giveaways

Trade Shows

How Beverage Culture is Weaving its way into Trade Show Programs

Field Report

Eat up 7 Exhibit Trends from the Summer Fancy Food Show

Expo West Event Marketer Sampling Exhibit Design
Trade Shows

Five Mid-Year Trade Show Exhibit Trends to Watch

Things are moving fast in trade shows and events, and we love being in the middle of it all. Over the past six months, EM’s team has logged in tens of thousands of steps around top shows across the nation.… Sign in to continue reading This article is available to registered users. Email or Username […]
Trade Shows

How Brands Honored People in Exhibit Designs at ASCO 2026

Trend of the Week

Experiential Marketing Trend of the Week: Creator Summits

yahoo-explorers-society-cannes-lions-2026-eventmarketer-newspaper.
Conferences

Yahoo’s Explorers Society Rewards Attendees for Curiosity

Oatly AFTERTASTE sampling
Conferences

How Oatly Built a B2B Event Inspired by its Beverage Trends

Popular

  1. Watch: Justin Tabas of Bosch in The Studio at EMS 2026
    EMS 2026

    Watch: Justin Tabas of Bosch in The Studio at EMS 2026

  2. 5 Big Experiential Themes from Fanatics Fest 2026
    Festivals & Fan Cons

    5 Big Experiential Themes from Fanatics Fest 2026

  3. 10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups
    Festivals & Fan Cons

    10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups

  4. Swag That Works: The New Rules for Trade Show Giveaways
    Trade Shows

    Swag That Works: The New Rules for Trade Show Giveaways

  5. Experiential Marketing Trend of the Week: Commiseration Activations
    Sponsorships

    Experiential Marketing Trend of the Week: Commiseration Activations

  6. Paycom Makes a Loyalty Play at SHRM26
    Conferences

    Paycom Makes a Loyalty Play at SHRM26

  7. The Brief: Hut Originals and Running Vaults
    Festivals & Fan Cons

    The Brief: Hut Originals and Running Vaults

  8. 3 Things We Loved from Laneige’s Wonder Lab Pop-up
    Field Report

    3 Things We Loved from Laneige’s Wonder Lab Pop-up

  9. FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
    Festivals & Fan Cons

    FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans