Sanrio’s Hello Kitty Runs for President

B-to-C Events
Posted on November 8, 2012 by Rachel Boucher

Looking to inject “positivity and fun” into the election season, Sanrio on Oct. 8 launched Hello Kitty For President, a campaign designed to celebrate the iconic cat through social media, and…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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