Good Year Employee Engagement 2015

How Goodyear Boosted Employee Engagement

Sponsorships, B-to-C Events
Posted on October 15, 2015 by Rachel Boucher

For Goodyear, the sponsorship of the new Akron Marathon Rubber City Race Series Half Marathon & 10K wasn’t just an opportunity to engage and support the community in which its global headquarters…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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