Summer Sampling Goes Hyper-Local to Tantalize Tastebuds - Event Marketer

Summer Sampling Goes Hyper-Local to Tantalize Tastebuds

If this summer’s sampling activations are any indication, small is the new big. The mass-market sampling sweeps through 30 states that were once the hallmark of a “summer tour” have become tiny,…
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This story appeared in the August 2013 issue
Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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