B-to-C Events

How Frank’s Red Hot Fired Up Underperforming Markets

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Frank’s Red Hot, a product of Reckitt Benckiser, has just wrapped its first-ever mobile tour, the Frank’s to the People Tour, a 10-month journey across 25 states and more than 250 stops, designed to…

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From the badge-holders, to the superfans who can’t get their hands on a ticket, activations at San Diego Comic-Con welcome everyone into the fold, and this year's showing was no exception. Training quarters, surprise game shows, auction houses and carnivals were all on the activation agenda. Join us for a tour.
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