EMS Session Snapshots: Day One B-to-C Events, B-to-B Events, Technology Posted on May 4, 2010 by Creating an Experiential Marketing Department from Scratch Event marketers have always fought for a seat at the table—now they’re creating their own departments. Jen Mojo, senior… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Experiential Marketing Trend of the Week: Potty Parties The Brief: Cheesesteak Races and ‘ColdplayGate’ Watch The Brief, Live! August 2025 Edition: Experiential News & Ideas Duocon 2025: Duolingo Shares Six Insights on Hosting a Modern Virtual Event