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B-to-B: Tellabs Connects With NXTcomm Attendees

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Telecommunications equipment manufacturer Tellabs entertained and engaged when it brought together some of the newest interactive technologies with the popular Nintendo Wii to draw attendees to its booth…

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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