CAMPAIGN: National Plastics Expo
CLIENT: Nissei ASB
FABRICATOR: ColorCraft
Crafting a Sustainable Brand Experience for Nissei ASB at NPE
At National Plastics Expo, Nissei ASB challenged ColorCraft to deliver an exhibit that showcased the power and precision of their technology. Their 80’x100’ space needed to accommodate three fully operational plastic molding machines while communicating a strong brand identity and highlighting the company’s commitment to sustainability.
Given the machines’ scale and significant power demands, the core challenge was integrating them into the space without overwhelming the booth or hindering traffic flow. We responded with a dual-zone layout that clearly separated the industrial from the experiential. The industrial zone featured active molding demonstrations, complete with robust power distribution and concealed cable pathways for safety and presentation. The other introduced a calming, immersive brand environment that highlighted Nissei ASB’s product versatility and sustainable initiatives through interactive displays and hospitality areas.
The live machinery produced plastic cups used for refreshments throughout the booth, cleverly transforming a technical demonstration into a sustainability experience. Branded recycling bins nearby encouraged responsible disposal, and excess cups were collected for proper recycling, turning the demo into a closed-loop experience.
ColorCraft’s design balanced engineering complexity with brand storytelling. We ensured uninterrupted machine performance while offering attendees an engaging, purposeful experience. The result was a standout exhibit that highlighted Nissei ASB’s leadership in innovation and environmental responsibility.
About ColorCraft:
ColorCraft is a full-service exhibit agency, driven by over 30 years of experience in the trade show industry. ColorCraft maintains production facilities in Orlando and Las Vegas, with client support offices in Chicago, Los Angeles, and St. Louis.
ColorCraft offers 3D Design & Custom Fabrication for Custom Trade Show Booths/Rentals, Corporate Interiors, Themed Environments, and Mobile Marketing Campaign services, with a portfolio including several Fortune 500 companies.
FACT: Three fully operational molding machines ran live on the show floor for four consecutive days, producing thousands of recyclable plastic cups used in real time by attendees, blending product demonstration with sustainability.
Testimonial
This project provided an opportunity to demonstrate how innovation and sustainability can truly work hand in hand. Creating an environment where live production, brand storytelling, and responsible manufacturing coexisted seamlessly was both rewarding and inspiring.
-Davis Hughes
