Archive for 2013
Hyundai Brings ‘Walking Dead’ to Comic Con
Fans of AMC’s “The Walking Dead” are undoubtedly familiar with that kiwi green Hyundai Tucson the characters in the series have used for travel, escape and supplies-gathering missions amid a zombie apocalypse. As part of an integrated partnership with AMC and the franchise, Hyundai during New York Comic Con, Oct. 11 to 13, put together...
Duck Tape Leverages Live Race Event for Social Content
Duck brand duct tape sponsored the second Race of Gentlemen, an invitation-only race series of pre-World War II cars and motorcycles held on the beach in Wildwood, NJ, Oct. 4 to 6. The low-cost, low-resource sponsorship tapped into the fans’ passion for the brand to generate thousands of photos, hours of video archival footage and...
Vendy Awards: The ‘Oscars Of Street Food’
On Sept. 7, a couple thousand hungry consumers gathered in an industrial courtyard in Brooklyn, NY, for the ninth-annual Vendy Awards, a ticketed fundraiser and taste competition celebrating the top street vendors in the city. The Vendys, put on by the nonprofit Street Vendor Project, debuted in a garage in 2005 with 150 attendees. It...
Lexus Italy Lets Fans Trace Their Race
Lexus Italy needed a new commercial to introduce its new IS Hybrid model to a tough Italian market. Instead, the brand got way more than it bargained for, and ended up with an event program that is now set to travel Europe. But let’s back up. The program, “Trace Your Road,” brought 10 of the...