Online Business Archives - Event Marketer
Facebook’s Products Come to Life Via Interactive Demos and Purposeful Design
Facebook’s annual F8 developer conference has to accommodate a large number of people while highlighting the company’s ever-expanding offerings and partnerships in a digestible manner. Through easy-to-navigate wayfinding, manageable lines, energetic brand ambassadors and countless demos, F8 developed the right formula of design elements to achieve harmony and success. The 85,000-square-foot experience featured two separate...
TikTok Connects with Black Creators Via Masterclasses, Meals and a Gala
To connect with its creator community during Black History Month, TikTok produced the #MakeBlackHistory summit, a three-day event for more than 100 Black creators. Touchpoints included ultra-premium room-drop welcome kits featuring shareworthy swag, a Family-Style Welcome Dinner as well as masterclass sessions, a portrait studio with celebrity photographer Matt Sayles, a gala, and a farewell...
Tinder’s 30-foot Pride Slide Activation Raises Awareness for the Equality Act
Tinder’s 30-foot-tall Pride Slide activated in honor of World Pride in New York City was designed to rally support for the Equality Act. The rainbow-themed double-slide accessed via stairs and an upper deck was exactly 30-feet long, which represented the 30 U.S. states that at the time did not have non-discriminatory laws in place. Each...
Amazon Helps College Students and Parents Shop for the Dorm
Amazon popped up temporary dorm rooms (average size: 150 square feet) at Amazon Hub Locker+ locations on 10 college campuses. The goal: Show students and parents how easy it is to create a cozy, personalized dorm room with goods from the online retailer. The setups were stylish, but simple enough that they could be installed...