Industry: Online Business

Facebook’s activation at 2019 VidCon—the expo for video content creators—was so successful that despite being in the same location as the previous year, attendance shot up 88 percent. The brand deployed a high-end music video studio with a 30-member video crew, a 45-foot-long Kessler dolly track, two Sony A7S2 cameras and other premium equipment, and […]

For the latest installment of its annual event, Google brought Google Cloud to life at San Francisco’s Moscone Center. More than 31,000 guests came together for a week of keynotes, chats, spotlight sessions and hands-on demos. A key feature was the Showcase, which comprised five “neighborhoods” with 16 different zones designed to highlight Google Cloud’s […]

Thanks to the way news breaks and trends spread, content on Twitter is constantly changing. The brand wanted to bring the same principle to its activation at SXSW, so the space—a large home with an expansive backyard—was completely remade 12 times over the four-day event. The design melded Austin’s eclectic, Southwestern style with the brand’s […]

Amazon Prime Video’s Comic-Con activation showcased three of the service’s key series: “The Expanse,” a futuristic sci-fi drama; “Carnival Row,” a neo-noir Victorian fantasy; and “The Boys,” about a team of vigilantes fighting against superheroes who abuse their powers. The brand took over a 60,000-square-foot parking lot, creating environments that put attendees  in the middle […]

To celebrate all things gaming, streaming and cosplay for attendees of the Fortnite Fall Skirmish Grand Finals at TwitchCon, Epic Games erected a 50,000-square-foot immersive Fortnite esports experience at the San Jose Convention Center, featuring game characters, green-screen photo ops, Fortnite-inspired snacks and more. Because with Fortnite, it’s all about play. Upon entering the footprint, […]