Industry: Online Business

Though 5G wireless technology is poised to change the world as we know it, from self-driving cars to telemedicine to gaming to smart home devices, most people are unaware of its true capabilities. Verizon set out to address this disconnect through presenting 5G as something consumers could touch, see and experience, while driving home the […]

How do you communicate the significance of a storytelling platform that’s located in the palm of your hand? That was Instagram’s mission at the 2018 Cannes Lions Festival, where it served as an important part of Facebook’s on-site activation. The solution was a video art installation featuring eight hours of Instagram Stories collected from around […]

AWS re:Invent, a learning conference that brings together Amazon Web Services users of all skill levels, has grown exponentially each year since its debut. AWS strove to scale its event even further in 2018 while maintaining a superior attendee experience. The brand’s solution: increased content accessibility, sustainability efforts and operational excellence—because increasing quantity doesn’t mean […]

Most Facebook users at one point or another have stumbled upon a brand or product that they fell in love with while scrolling past status updates and cat videos. The social media giant wanted to extend that sense of discovery and boost its partner brands over the holiday season. And so, The Market @ Macy’s […]

The trade show landscape is evolving and involving more consumer-centric experiences. Google took that trend and rode with it—literally—with the Google Assistant Playground that this year involved a Disney-inspired ride. 2018 was Google’s re-entry into the CES landscape after several years of having a minimal presence at the show. Flash forward to 2019 and Google […]