November 3, 2015

EventTech 2015: What You Missed on Day One

More than 30 intrepid EventTech attendees skipped the breakfast buffet and grabbed an early morning shuttle to the Mojave Desert for a two-hour hiking excursion on the famous McCullough Trail. Attendees could pick between a casual or more intermediate route through the Black Mountain Range, and felt the burn as the elevation hit more than...

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October 6, 2015

Steal-Worthy Experiential Cues from One World Observatory

You have to look up at least twice. Standing outside the new One World Trade Center tower in lower Manhattan, this modern marvel (tallest in the Western Hemisphere) appears to rise to the clouds. A symbol of American ingenuity and resiliency in the wake of acts of terrorism nearly 14 years ago, the tower’s 100th...

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September 21, 2015

Samsung Leverages a 15-Second Video Strategy

Looking to get its technology into the hands of young-minded Canadians, Samsung Canada is tapping into their love of music and film—and the rise of the 15-second video. The brand this summer brought its Galaxy S6 and S6 Edge mobile phones with their powerful camera capabilities and fast-charging functionality to three of the country’s summer...

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September 14, 2015

American Express Transforms Tennis with Interactive Water Projection

To celebrate the start of this year’s US Open tennis tournament (Aug. 31 to Sept. 13), American Express on Aug. 26 served up the first-ever hydro-interactive tennis experience at Pier 97 in New York City. Officially dubbed the American Express Rally on the River, the VIP and cardmembers-only event featured appearances by tennis pros Maria...

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July 22, 2015

High-Tech Gamification Drives Air Force Performance Lab

To attract tech-minded millennial youth and young adults, the Air Force Recruiting Service has launched its latest experiential asset—the Air Force Performance Lab, which it is calling its most personalized mobile tour yet. Designed to highlight career opportunities, the Lab has activated eight times since its launch on May 18. And after visiting air shows,...

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