Technology

Technology

June 23, 2014

Social Media Top Tip: Snapchat Strategies

In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. The current titleholder for most controversial social media platform is Snapchat. You’ve heard the stories. You’ve seen the alarmist news...

read more

June 11, 2014

The 2014 Event Measurement Report: What You Missed

What was once a discipline based on anecdotes, gut feelings and a stack of post-show paper surveys has grown up to become one of the most sophisticated tracking methodologies in the marketing mix. We’re talking about event measurement, of course, and we’re exploring it from every angle with a master’s course in what to measure,...

read more

May 27, 2014

Five Tools to Collect Data Faster and Better

Thanks to technology, one of the most tedious and intrusive elements of the event marketer’s toolbox is getting a much-needed upgrade. Yep, you guessed it—data collection techniques are going from (let’s be frank) miserable to memorable as high-tech tools are disguising the quest for personal information in unique and interactive ways. Here, five ways to...

read more

May 20, 2014

EventTech 411: Budget-Friendly Lead Management

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your calls for help and with this monthly series, EM’s...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |