May 16, 2016

EventTech 411: Registration and Guest Tracking Solutions

From the creators of EventTech, the industry’s largest learning lab on event technology and live events, we bring you EventTech 411, our monthly roundup of new and cutting-edge event technologies. In this installation, we look at attendance and ticketing solutions for event organizers. Whether you’re trying to retrieve lost registrants, re-engage past attendees or efficiently...

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May 12, 2016

HP Event Takes Attendees Inside its ‘Reinvented’ Printer Lineup

To announce its “reinvented” lineup of printers and “Printing Reinvented” tagline, HP needed an event as big and bold as the news itself. And this past March, at Lisbon’s imposing MEO Arena, it did just that with a once-in-a-decade product launch that through 3D, hypergraphics and a novel use of video took its audience inside...

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May 4, 2016

Inside Samsung’s New ‘Digital Playground’

Samsung’s First North American Flagship is the Future of Retail Standing outside the entrance to Samsung’s first North American flagship, nothing is particularly eye-catching. The façade of the building, located in Manhattan’s trendy Meatpacking District, resembles any standard telecomm store, with its glass paneling and black accents. But with one step inside, I know I’ve...

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April 25, 2016

Bud Flaunts its Tech Savvy with Immersive Reality

Budweiser Beer Garage at South By Southwest Interactive Goes 4D People don’t usually associate Budweiser with the world of high-tech. More often, images of cool guys, hot girls and adorable puppies and Clydesdales come to mind. But the Budweiser Beer Garage at South By Southwest Interactive changed all that for attendees who stopped by the...

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April 18, 2016

HBO Live Wires the Hall of Faces from ‘Game of Thrones’ at SXSW

HBO upped the tech ante during SXSW with a “Game of Thrones” experience that brought to life the macabre Hall of Faces scenes ahead of the season six premiere on April 24. Located at West 5th and Lavaca streets, the brand transformed the venue’s outward façade to make it look like the House of Black...

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