Technology

Technology

January 20, 2015

Massive Marvel Experience Tour Unleashed

It’s only mid-January, but there is a chance that the largest brand experience of the year may have just been unleashed—a traveling six-story Marvel Experience spanning three acres under seven inflatable domes. Pictures just don’t do it justice. The footprint (which packs into 60 semis between cities) can be seen from miles away and could...

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January 13, 2015

Special Report: The 2014 Event Technology Awards

When we rolled out our inaugural Event Technology Awards program four years ago, event marketers were eagerly grabbing hold of the most cutting-edge technologies out there, and integrating them into their events. Today, they’re not only making those technologies their own—they’re literally making the technologies.

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January 9, 2015

Tweets Power AT&T’s Storefront Interactive Display

AT&T this holiday season set out to increase visibility as a gift-giving destination with a tech-infused interactive display at its flagship store on Michigan Avenue in Chicago. The experience, tied to Twitter, was designed to attract consumers and drive home the message that the brand’s retail stores offer more than just cell phones. The result...

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December 10, 2014

Bud Light’s Social Media Lounge Connects Fans

To encourage trial and brand loyalty among millennials, Bud Light is sponsoring a Social Media Lounge at Washington Redskins’ FedEx Field. The lounge, which features an ultra high-definition multi-screen touch display Gaming Wall, two interactive “MorphingStations” and five Microsoft Surface Pro 3 tablets, opened on Sept. 14 and will be open two hours before each...

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