Gallery Archives - Page 5 of 49 - Event Marketer

Gallery

August 17, 2017

HP at Panorama Festival 2017: More Interactives, Fresh Measurement Tactics

HP for a second summer went after the digitally savvy audiences at Panorama Music Festival, this year July 28-30 on Randalls Island Park in New York City, integrating its products into two high-tech experiences for attendees on-site. The first, The Lab, where nearly 200 HP products and accessories powered hands-on exhibitions by local artists handpicked...

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August 16, 2017

Toyota’s Hotel Tacoma Adventure Influencers Land on the Oregon Coast

Toyota’s Hotel Tacoma returned once again this year, landing on Cape Lookout on the Oregon Coast, a location that allowed for a wide range of activities and experiences designed to get adventure influencers to go outside and play, as well as to off-road in a new Tacoma truck through the Siuslaw Forest. For four days...

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August 8, 2017

Colossal Clusterfest: Comedy Central Brings Three Classic Comedy Series to Life

Large-scale music festivals abound these days, but as its consumer data continued to indicate a desire for more comedy-based experiences, Comedy Central set its sights on showcasing the broad world of humor through a festival of its very own. And so, the inaugural Colossal Clusterfest, co-created with Superfly and held June 2-4 at the Civic...

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July 21, 2017

Photo Tour: Lancôme Gives its ‘Uptown’ Brand the ‘Downtown’ Treatment

Lancôme on June 14 once again invited beauty editors and influencers into its “house,” or maison—Maison Lancôme, that is—for a hands-on, highly curated experience with the brand’s latest lines of color, skincare and fragrance. While last year the event took place at the Academy Mansion in New York City, a historical venue on the Upper...

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