Gallery Archives - Page 4 of 59 - Event Marketer

Gallery

March 29, 2018

SXSW 2018: Brand Experiences From Austin’s Flagship Event

Each spring, the famously “weird” city of Austin gets just a little bit weirder thanks to creatives from around the globe who descend on Texas for the South by Southwest Conference & Festivals (this year, March 9-18). For two weeks, visitors line up to get a glimpse of the latest innovations in film, tech and music. But over...

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March 29, 2018

Busch Celebrates its Roots in Racing With a National NASCAR Tour

After a two-decade hiatus, Busch has returned as the official beer of NASCAR—but don’t call it a comeback. Busch’s celebration of and commitment to its roots in racing have never wavered, according to the brand, and with a new multi-year NASCAR partnership underway, the company is eager to continue building brand loyalty among the racing...

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March 28, 2018

A Step-by-Step Look at Infiniti’s Elevated Launch Event for the QX50

In the automotive industry, launch events often include the media, of course, a ride and drive and a luxury hotel. For the global launch of the Infiniti QX50, the auto brand took this traditional industry affair a step further with additional audiences, the use of unexpected venues, excursions, wellness options and an auto show-style activation....

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