Gallery Archives - Page 3 of 62 - Event Marketer

Gallery

June 20, 2018

Anatomy of a Bodega: Altos Tequila Events Celebrate the Spirit of La Familia

As part of a six-city event series, Altos Tequila’s J. Hernandez and Sons Bodega pop-up made a stop in Greenpoint, N.Y., June 11 and 12. To celebrate the brand’s Mexican heritage and culture, it recreated a bodega from scratch, complete with all the details you’d expect: old-school coffee pots, slushies and even a cat. The...

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June 7, 2018

Experiences Over Advertising: Arizona Beverages Discusses its 25th Anniversary Pop-up

To celebrate its 25th anniversary and reward customers for their brand loyalty through the years, Arizona Iced Tea created a Great Buy 99 pop-up retail shop in the SoHo neighborhood of Manhattan where Arizona-themed streetwear and accessories were on hand for purchase and consumers could peruse a green tea-inspired garden. Part 99-cent store—in reference to...

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