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July 10, 2025

What’s Your Event Vibe? Inside a Low-key Fujifilm Launch

Tapping into a garden party aesthetic, which is more Gen Z-friendly than a wild night out, Fujifilm leveraged the atrium at The Line Hotel in Los Angeles for an official launch event for the new X half digital camera. The X Summit Experience on May 22 featured a lush, social-friendly space where demos, community and...

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July 9, 2025

Quest Shares Pro Tips on Leveraging a Host City as an Event Theme

When it comes to choosing a host city, some event marketers are taking a cue from the real estate industry’s No. 1 priority: location, location, location. Consider Quest Software, which this year presented NXT, its annual internal sales kickoff, in Boston at the historic Park Plaza Hotel. The locale wasn’t just selected out of convenience...

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