Featured Archives - Event Marketer

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October 20, 2017

50 Million Impressions: Five Ways Freeform Made an Impact at New York Comic-Con

Racking up more than 50 million organic impressions on its platforms and earning the number three spot on social media for one of its shows at New York Comic-Con, Freeform, the Disney-owned network formerly known as ABC Family, was on to a winning strategy. Freeform’s activation, located on a high-traffic corner directly across the street...

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October 19, 2017

We Have Liftoff: Eight Ways to Master a Launch Event

Ask almost any event marketer which event type is most challenging to execute and you’ll often find product launches at the top of the list. The struggle is real when it comes to creating an experience that accurately illustrates the benefits of the new product, aligns with the brand’s broader ethos and inspires attendees to...

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October 17, 2017

Five Steal-Worthy Experiential Strategies From the Tourism Industry

How the Travel Sector is Embracing Experiential Marketing   Just like any brand or business, the tourism industry has its share of marketing challenges. From perception problems to off-season slumps, many are turning to experiential strategies to give their local economies a boost. Here are five steal-worthy ideas from the tourism and travel sector: 1....

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