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Chevy’s VIP Event Illustrates the Authentic Tie Between Country Music and Pickup Trucks
Think of the quintessential country music festival and chances are, pickup trucks quickly come to mind. It’s a notion not lost on Chevrolet, which touted its new Colorado ZR2 off-road truck at the “Boots On Stage 3rd Annual Shindig, In The Desert.” The exclusive event, which aligned with Stagecoach Festival and took place in nearby...
The Dream Machine Experience: Inside an Instagram Museum
The Dream Machine is an interactive Instagram museum experience designed to “offer an escape from your boring, adult life,” according to co-founder and creative director Paige Solomon (Sign us up!). EM recently took a spin through its nine dream-inducing rooms, from a cloud-filled space to a surreal laundromat to a psychedelic forest. Currently based in...
The Anatomy of a Bodega: Altos Tequila Event Series Celebrates the Spirit of La Familia
As part of a six-city event series, Altos Tequila’s J. Hernandez and Sons Bodega pop-up made a stop in Greenpoint, N.Y., June 11 and 12. To celebrate the brand’s Mexican heritage and culture, it recreated a bodega from scratch, complete with all the details you’d expect: old-school coffee pots, slushies and even a cat. The...
Seven Ways to Leverage Nostalgia Marketing in Events
There’s nothing quite like that warm, fuzzy feeling you get when looking back on fond memories, and savvy event marketers are doing their best to summon those sentiments with events that evoke a strong sense of nostalgia. Millennials in particular tend to revel in the “good old days,” and from timeless board games to classic...
