Yahoo! Delivers Olympic Action Virally from the Games - Event Marketer

Yahoo! Delivers Olympic Action Virally from the Games

DB_Yahoo_Book1
Brand: YAHOO!
Agency: E2 MARKETING
Year: 2010
Yahoo! has been offering editorial coverage of the Olympic Games on its Yahoo! Sports website for several years but for the first time it invited fans to become a part of the action during the 2010 Winter…
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