Xbox Focuses on Gamers' Sense of Self Expression - Event Marketer

Xbox Focuses on Gamers’ Sense of Self Expression

DB_EX_Xbox_2006 Ex
Brand: XBOX
Agency: THE TAYLOR GROUP
Awards: EX AWARDS — BEST TRADE SHOW EXHIBIT
Year: 2006
At 35,000 square feet, it was massive, yes. But it was also integrated, a live translation of the marketing blitz that would follow. Xbox’s stand at the 2005 E3 show leveraged the look, feel, vibe…
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