WestJet Christmas Miracle Hits Social Media High - Event Marketer

WestJet Christmas Miracle Hits Social Media High

DB_EX_Westjet_2014 Ex
Brand: WESTJET
Agency: GLOBACORE MOSAIC STUDIO M THE TAYLOR GROUP
Awards: EX AWARDS — BEST P.R. STUNT
Year: 2014
So much more than a mere one-time stunt, this program turned a surprise and delight experience for 250 consumers into a social media sensation that exceeded all p.r., awareness and brand perception goals.…
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